Visual Networks
Yes, I believe visual networks are right for certain aspects
of my business. I currently don’t use
them very much, but after reviewing the lecture and watching the segments on Pinterest,
YouTube , Instagram, and Tumblr. I do feel they would strengthen my marketing plan.
YouTube:
Allows people and businesses to post videos.
Examples, can be “how to” videos for companies, or videos showcasing
products.
Instagram:
Is somewhat flat and more of a “one-way” experience. You can post pictures and now very short
video clips but that is about it and it is not very engaging and is somewhat
contained. It really doesn’t promote
further connections. I believe Instagram is better suited for personal use than
for my type of business, unless I am just wanting to show pictures of our
students having fun!
Pinterest:
Is like a collection of lots of pictures, ideas, quotes, etc. It is like a digital scrapbook. I personally love Pinterest but I am having a
hard time trying to connect it to how I could market my type of business with
it.
Tumblr: Here
is a good description I found about Tumblr.
I was most unfamiliar with this visual network.
“It generates multiple points of
engagement. For one, it supports a variety of digital assets – photos, videos,
links, quotes, and audio. Secondly, it promotes connections and explorations by
building internal Tumblr social relationships, but also sending you out to the
WWW to dig deeper. It’s cross platform – smart and simple on mobile, beautiful
on tablet, and a real time suck on a laptop. And it’s also democratic in
its support of other platforms – Flickr, YouTube, Pinterest, Instagram, and
Spotify to name a few. It’s the part social fluff we love, but can also provide
some real meaning. Tumblr plays into our need to
quickly publish but gives more options than Instagram and can educate, engage
and enable deeper connections. It’s an app that integrates seamlessly with the
open world of web – and synthesizes almost all of our favorite platforms.”
YouTube, Tumblr and Instagram would
best suit my business. I have created videos
and testimonials of students using YouTube.
I have not yet started working with Instagram or Tumblr but in the next
lesson I will be creating a business account for those to visual networks. Let's see how they work!
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