For the English Language Institute I would send two different newsletters to two different audiences.
My first newsletter would be to current students in our program. This newsletter would be sent bi-weekly or once a month. Topics on this newsletter may include but are not limited to:
1. Class assignments- (due dates, topics, group projects, extra credit)
2. Important dates (TOEFL test, applying for college deadlines, etc)
3. College Events (weekly or monthly campus events)
4. Fun things to do in San Diego- (highlight different places or cultural events of student interest)
5. Idioms or the week or month
6. Pictures- (fun pictures of our classes, activities, or campus events)
7. Instructor Section- (instructor assignments, hobbies, interests)
The next newsletter would be sent to our prospective students and educational consultants or agents who refer students to our program. This newsletter would sent monthly. Topics on this newsletter might include:
1. Pictures- (current students, campus, events, local area, San Diego attractions and highlights)
2. Registration information (dates, times, prices, orientations, requirements)
3. College events
4. Promotions- (referral discounts, student discounts, session length discounts)
5. Local cultural events
6. MiraCosta College information- (statistics, enrollment, types of degrees, transfer, student services)
7. Instructor Bio's
8. Helpful hints - (Driving in USA, travel, food, money, home stay services, apartments, transpotation)
9. Current student section- (quotes, papers, helpful tips for new students, instructor reviews, class details and reviews)
I think providing a bi-weekly newsletter would be really informative for your current students within the program. In this way, you give them ample information such as class assignments, important dates, fun things to do etc which is highly beneficial and a great reminder. As far as the second newsletter goes, I believe providing registration information, pictures and local cultural events etc is really helpful because it shows how interested you are in your future students as well as how helpful you can become if they enroll at your institute.
ReplyDeleteI think it is awesome how you would send two different emails to reach out to two different audiences instead of sending one email with information that they do not need. Great.
ReplyDeleteWow! Great ideas! I would probably send out an email to current students monthly; they may not read one that they get 8 times every month. If you send monthly, you could consider sending emails to highlight certain events or deadlines.
ReplyDeleteI love the topics for prospectives! There are some great ones in there!
I, too, decided that sending two separate emails was the way to go. In my case, they would be for both existing and prospective clients, but separated by subject (or service). For current students, I really like the types of information to include. In my experience with students in the Institute, they are looking for opportunities to practice their English with native speakers. The ideas you provide give them an opportunity to do just that. The idiom idea is awesome as well! That is one of the biggest hurdles for English (or any) language learners. Well thought out.
ReplyDeleteGreat idea on sending two different ones out! I love it! Targeting two completely different audiences in one newsletter can be tough, great idea to split it up!
ReplyDeleteGreat thinking! The more targeted, the better response you'll have. I can't find your newsletter-- can you forward to me again please?
ReplyDelete